Our Notice of Privacy Practices, is provided at our Website under the patients form tab, posted in our reception area, and a copy is available at each appointment. Our Notice of Privacy Practices describes our privacy practices and your privacy rights with respect to your “Protected Health Information” online, as well as when provided by phone or in person (as that term is defined by the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations, as amended and supplemented from time to time).
1. Acceptance of Terms.
- Information we collect
- How we use your personal information
- Disclosure of information
- Opt-In/Opt-Out communications
- Information security
- Third party websites and payments
- Third party links
- Special Notice to CA and CT residents
- Minors privacy
- Access and change information; Contact us
2. Information We Collect.
2.1. Personally Identifiable Information – User Communications.
We collect personally identifiable information that you voluntarily provide on online forms including, but not limited to contact us requests and appointment requests. Personally identifiable information can include name, address, phone number, email address, demographic information and any other information you may voluntarily provide. We will use your information to fulfill the purpose for which you provide it and for our business operations. Once we have responded to your communication, it is discarded or archived, depending on the nature of the inquiry.
2.2. Anonymous Information – Web Server Logs, Cookies and Web Beacons.
We may collect certain information by automated means, that monitors the traffic of the Website. This information includes cookies, sensors, geo location, pixel tags, IP addresses and other similar technology. This information does not identify you, but is statistical data that provides generic information about your use of the Website. This information helps us understand which parts of our Website are visited most often and may be used to analyze trends, administer and improve the Website, gather broad demographic information, personalize content and determine retargeting and remarketing.
Web Server Logs
When you access or use our Website, we may track information to analyze its usage. Examples of information we may track include:
- Your Internet protocol address
- The kind of browser or computer you use
- Number of links you click within our Website
- State or country from which you accessed our Website
- Date and time of your visit
- Name of your Internet service provider
- Third party websites you linked to from our Website
- Pages or information you viewed on our Website
We may use this information to analyze trends, administer and improve our services, and monitor traffic and usage patterns for information security purposes and to help make our Website more useful.
Cookies and Web Beacons
A “cookie” is a small text file that may be transferred to your computer’s hard drive in order to personalize our services for you and to collect aggregate, non-personal information regarding usage of our Website by all of our users. Each computer is assigned a different cookie that contains a random, unique number. The cookie does not contain personally identifiable information. Our Website may use two different types of cookies: a “session” cookie, which is required to track a user session, and a “persistent” cookie, used to track how the user arrived at the Website (for example, through an email link or from a referral link), and the type of user (patient, provider, etc.).
Your browser software can be set to warn you of cookies or reject all cookies. Most browsers offer instructions on how to reset the browser to reject cookies in the “Help” section of the toolbar. If you reject our cookie, this may disable some of the functionality of our Website and you may not be able to use certain services.
Cookies cannot be used to run programs or deliver viruses to your computer. One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize a web page, or navigate within a website, a cookie helps the website to recall your specific information on subsequent visits.
A “web beacon,” “clear GIF,” “web bug,” or “pixel tag” is a tiny graphic file with a unique identifier that is similar in function to a cookie, but would allow us to count the number of users that have visited certain pages or screens of our Website, and to help determine the effectiveness of promotional or advertising campaigns.
We reserve the right to share aggregated site statistics monitored by cookies and web beacons with our partner companies.
3. How We Use Your Personal Information.
Any personal information submitted on the form accessed through the link to “Contact Us” or “Make an Appointment” is sent directly to the appropriate department, who may share it with departmental or other company personnel whose training or expertise is necessary to provide an answer to the inquiry.
We may also use your personal information to improve the Website, improve our products and services, and identify develop and offer new or expanded products or services. Further such information may be used to personalize your experience with the Website and customize the content/format of the pages you visit.
4. Disclosure of Information.
Your privacy is important to us and we want you to feel comfortable visiting our Website. We may disclose aggregated information about our users and information that does not identify any individual without restriction in accordance with applicable laws. We may share information with third parties with whom we have a direct or indirect business or contract relationship performing services on our behalf that are contractually bound to keep your personal information confidential and to use it only for the purposes under which we disclose it. For example, we may use service providers to help manage or support the Websites’ technical operation. Also, we may share your personal information in connection with a court order, subpoena, government investigation, when required by law, and in the event of a corporate sale, merger or acquisition. If we partner with a third party to provide services and you sign up for those services, we will share your name and other contact information necessary for our partner to provide the services to you.
5. Opt-In/Opt-Out Communications.
We may provide visitors to the Website the opportunity to register for services such as signing-up to receive updates. Visitors are not obligated to register for these services. You may revoke your consent to contact at any time by directly contacting us at (904) 730-4870 or using the opt–out method identified in the applicable communication. All such material will have information as to how to opt-out of receiving it, although certain messages (such as a secure message sent by a doctor), may be required and will not have opt-out capabilities.
Many browsers and mobile operating systems enable you to indicate your preference regarding online tracking. You can set your browser or mobile operating system to a “do not track” or similar setting and, when your browser or mobile operating system passes your request to us, we will not serve you targeted advertising, although we may continue to collect data about your use of the Website.
6. Information Security.
While we cannot and do not guarantee that your information will not be viewed by unauthorized persons, we take privacy and security seriously. No website can guarantee security, but we maintain appropriate physical, electronic, and procedural safeguards to protect your personal information collected via our Website in compliance with applicable law. Even though we employ these standard precautions and protocols, we cannot provide absolute assurances that the contents of messages, for example, will be secure. If you choose to send any confidential information to us, you accept the risk that a third party may intercept and use this information.
7. Third Party Websites and Payments.
8. Third Party Links.
9. Special Notice to CA and CT Residents.
California Civil Code Section § 1798.83 permits California residents that have provided any personal information through the Website, the right to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes during the preceding year. We will endeavor to respond to such requests to information access within thirty (30) days following receipt at the e-mail address stated below. Please contact us at (904) 730-4870 if you are a California resident and would like to request information about how to exercise your third party disclosure choices.
10. Minors Privacy.
Our Website is not intended for minors or children under 18 years of age and no part of our Website is designed or intended to attract anyone under the age of 13. We will never ask for or knowingly collect information from children, if you are a child under the age of 13, you are not permitted to use this service and should immediately exit our Website or get an adult. Consistent with the Children’s Online Privacy Protection Act, we will not knowingly collect any information from children under the age of 13. If you think that we have collected personal information from a child under the age of 13 through this Website, please contact us at (904) 730-4870 and we will dispose of the information. Parents or guardians of minors may provide information pertaining to their minor children.
11. Access and Change Information; Contact Us.